Twitter is able to launch a brand new long-form running a blog function named Twitter Notes in “the approaching weeks,” in accordance with a report from TechCrunch.

Leaks and reviews of such a function have been circulating for months. In Might, app researcher Jane Manchun Wong shared screenshots of a function named both Twitter Notes or Twitter Articles, that allow customers write formatted weblog posts full with photos, hyperlinks, and embedded tweets. Extra screenshots of the identical instrument have been shared in April by one other app researcher, Nima Owji, which confirmed choices for customers to share posts with their followers, or create standalone hyperlinks for posts to share elsewhere on the net.

In response to TechCrunch, the function is at the moment referred to as Notes, and is being given a distinguished place in beta variations of the Twitter app. However whereas the function is reportedly able to launch within the coming weeks, it might be delayed by additional experimentation.

Including long-form writing to Twitter may drastically change the character of the platform, which has lengthy been outlined by short-form writing (at first, tweets have been simply 140 characters in size, earlier than doubling to 280 characters in 2017). However, Twitter is arguably already stuffed with longer written screeds, shared within the type of threads of tweets or tweeted screenshots of others’ articles or customers’ personal writing (normally captured within the iOS Notes app).

By incorporating long-form writing into its platform, Twitter may doubtlessly seize extra of the worth of those posts. Publishing articles or notes on to Twitter would make the textual content indexable for advertising and search functions. It may additionally dovetail with the corporate’s nascent Newsletters function. In 2021, Twitter purchased publication agency Revue to tackle rivals like Substack and has since built-in Revue newsletters into customers’ Twitter profiles. Nevertheless, the function doesn’t but appear to have achieved wider reputation.

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