Trademark filings noticed by Bloomberg recommend Apple would possibly incorporate “Actuality” within the title and branding of its long-rumored combined actuality headset. Three separate filings present emblems for “Actuality One,” “Actuality Professional,” and “Actuality Processor,” matching the realityOS title that cropped up in Apple’s code and a trademark software that probably refers back to the headset’s working system.
The purposes weren’t filed by Apple itself, however by an organization known as Immersive Well being Options, LLC. Firms like Apple typically use the names of shell corporations when submitting for a patent or trademark to assist hold their plans non-public. However, as Bloomberg factors out, the Delaware-based Immersive Well being Options was registered by Company Belief Co. — one other shell firm that additionally appeared on the realityOS trademark.
Along with the US, purposes had been additionally filed within the EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay. All three filings point out “digital and augmented actuality headsets, goggles, glasses, and smartglasses.” It’s doable that the “Actuality One” trademark refers back to the title of the headset itself, whereas “Actuality Professional” signifies a spec-boosted model that Apple has deliberate down the highway, according to the identical “Professional” moniker Apple applies to its higher-end units. In the meantime, the title “Actuality Processor” could allude to the headset’s processing unit, which is rumored to be an M2 chip.
The purposes surfaced just a bit over every week earlier than Apple’s “Far Out” occasion, nevertheless it’s unlikely that the combined actuality headset will make an look. The headset is rumored to permit for each augmented actuality (AR) and digital actuality (VR) experiences and video games, together with VR variations of Apple Maps and FaceTime, and probably even experiences based mostly on Hollywood motion pictures. Apple’s board of administrators reportedly acquired to check out the headset again in Might, however Apple analyst Ming-Chi Kuo predicts it gained’t hit the market till January 2023.