If you happen to’ve opened Instagram just lately and seen extra Reels in your feed or much less engagement in your posts and felt the platform was starting to look a liiiittle an excessive amount of like TikTok, you’re not alone. The app’s second most-followed particular person agrees.

Kylie Jenner shared a screenshot of one other consumer’s submit on her Instagram Tales immediately, eager for the nice outdated days of Instagram as a photograph sharing app.

“Make Instagram Instagram once more,” the submit says. “(Cease attempting to be tiktok i simply need to see cute images of my mates). Sincerely, everybody.” Her sister Kim Kardashian additionally shared the identical submit, which has over 1.1 million likes. The related Change.org petition has almost 100,000 signatures.

Picture: Instagram

Instagram’s regular creep into TikTok territory isn’t new — Meta, which owns Instagram, has been pushing Reels for months, which itself is a TikTok clone product. The corporate has incentivized creators making Reels by rewarding them with money bonuses and has stated it downranks movies which can be reposted from TikTok.

Up till this level, it appears Jenner has suffered in silence. However more moderen adjustments like a full-screen impact on movies — and final week’s information that almost all new movies posted to Instagram will routinely change into Reels — appear to have hit a nerve.

With 360 million followers, Jenner is second in followers solely to soccer participant Cristiano Ronaldo. A billionaire bemoaning app updates is definitely on the low finish, priority-wise, of issues occurring on this planet — the Kardashians’ many companies flourish on Instagram, however even with an algorithm or product tweak, they’ll be simply effective.

What’s extra attention-grabbing is whether or not Instagram cares concerning the suggestions, particularly given Jenner’s historical past of weighing in on social platforms. In 2018, after a Snapchat redesign gave the corporate grief, Jenner tweeted that she doesn’t open the app anymore. Snap’s inventory misplaced roughly $1.3 billion in worth over the next day. Jenner isn’t alone in her dislike for a short-form video-heavy Instagram: when Instagram posted a TikTok video asserting a take a look at of the full-screen video feed, the submit was flooded with unfavourable reactions, lots of that are some iteration of “NOOOOO.”

Instagram didn’t instantly reply to a request for remark.

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