Instagram is testing new settings for customers to manage what sort of content material they see on the platform.

In a weblog put up, Meta says its checks embrace the flexibility to pick a number of posts and mark them utilizing the “not ” button, which is meant to flag to the app {that a} consumer doesn’t need to see related content material. At present, customers can click on into a person put up to flag it, however there’s no manner to try this at scale.

Instagram may even quickly begin testing a manner for customers to make a listing of key phrases, phrases, emojis, and hashtags in beneficial posts that they’re not all in favour of and that they don’t need to see. TikTok rolled out an identical keyword-based characteristic in June — it already gave customers the flexibility to “dislike” movies to steer their algorithm in the direction of extra of what they need to see.

The brand new controls on Instagram come shortly after customers revolted over adjustments piling up on the platform. Other than a flood of Reels, many Instagram customers have been upset by the quantity of beneficial content material showing on their feeds from accounts they don’t comply with — one thing Meta CEO Mark Zuckerberg has mentioned will solely enhance going ahead.

Instagram already presents a number of methods to tailor your feed, like snoozing advised posts for 30 days and including individuals to a “Favorites” listing so posts from these accounts don’t get buried. Extra settings on the Discover web page to fine-tune your algorithm make sense — Meta is shifting to focus extra on discovery as it really works to compete with TikTok.



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