Elon Musk instructed Twitter workers on Thursday that the corporate must change into extra like WeChat and TikTok if it desires to attain his purpose of hitting 1 billion customers.

When requested how Twitter might develop its person base and enhance engagement, Musk defined that the app ought to supply extra utility and ensure “individuals are very entertained and knowledgeable,” in accordance with workers who heard the remarks throughout his first inner all-hands. He drew a comparability to WeChat, the tremendous app in China that mixes social media with funds, video games, and even ride-hailing.

“There’s no WeChat equal outdoors of China,” Musk mentioned after dialing in 10 minutes late to the digital assembly through his cellphone digicam. “You mainly dwell on WeChat in China. If we are able to recreate that with Twitter, we’ll be an ideal success.”

He additionally complimented TikTok’s algorithm for not being “boring,” saying “we might hone Twitter in the identical method to be attention-grabbing.” He particularly positioned an emphasis on Twitter being higher at surfacing information. “I feel Twitter might be a lot better about informing folks of great points,” he mentioned. When requested what success for Twitter will appear like in 5 to 10 years, Musk mentioned the corporate ought to be “contributing to a stronger longer lasting civilization the place we’re higher capable of perceive the character of actuality.”

Through the name, Musk reiterated that he desires Twitter to lean extra closely on subscriptions and funds, suggesting that folks ought to pay to be verified. At one level, he urged the thought of an “irony” label so that somebody might present the intention behind a tweet.

How Musk regarded throughout his first inner all-hands with Twitter workers on Thursday
The Verge

He additionally repeated earlier feedback about desirous to crack down on bots and spam, saying that “it must be rather more costly to have a troll military.” The Tesla CEO earlier threatened to scrap the deal over the bot challenge, which spurred Twitter to offer him in depth information entry as a present of fine religion.

Altogether, Musk’s feedback to Twitter workers Thursday counsel he’ll make sweeping adjustments to Twitter if his supply to take the corporate non-public goes by way of. He mentioned he desires to make the corporate extra financially disciplined however that he’s not completely towards “distinctive” workers persevering with to make money working from home. He demurred on whether or not he’d keep Twitter’s CEO after taking it over however made it clear that he’ll be deeply concerned within the product and enterprise.

In direction of the top of the decision, Musk switched the subject to house, the age of the earth, and potential lifeless civilizations on different planets, saying he has seen “no precise proof for aliens, but.”

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