It’s on. Elon Musk has formally filed to kill his personal Twitter acquisition, and Twitter is asking his bluff. They’ll see Musk in courtroom. And whereas it’s solely going to get messier from right here, one essential verdict has already been rendered by Elon Musk himself: he doesn’t have what it takes to run Twitter. And that’s a damning blow to his personal central mythology.

We’ll have a look at the specifics of Musk’s formal SEC submitting in a minute, however first it’s essential to recollect what he’s stated in regards to the deal and why he needed to do it within the first place. It’s not just like the world pressured the acquisition of a comparatively small social community on the world’s richest man. And Musk’s conduct surrounding the deal has been marked by a whole lot of apparent troll habits. An affordable particular person would conclude he was by no means critical about it to start with, which is already resulting in a whole lot of Musk stans and Twitter haters divining a 4D-chess narrative that makes his blunder appear intentional. However.

There are some issues Musk stated within the frenzy of the Twitter takeover that may’t be ignored. That’s as a result of they strike on the coronary heart of what constructed his authentic repute: as a visionary, a daring industrialist, a futurist, and possibly even the man who would resolve local weather change and multi-planetary civilization. Certain, recently he works tirelessly to draw an enormous base of social reactionaries and numerous right-wingers who care extra about his trolling than the missions of SpaceX or Tesla. However Musk’s actual credibility — if he ever had any — was being the face of genuinely enormous and bold efforts to vary the world and make it higher.

He most likely didn’t must, however he introduced that very same world-saving vitality to the Twitter deal:

  • Musk stated he was motivated by the truth that Twitter had develop into a “de facto city sq.” and that it’s “actually essential that individuals have each the fact and the notion that they’re capable of converse freely.” (He talked about “free speech” rather a lot throughout this time.)
  • Talking at a TED convention, Musk stated the deal is just not a technique to generate income. A few of his precise phrases: “it’s about the way forward for civilization, however you don’t care in regards to the economics in any respect.”
  • Later, talking internally to workers of Twitter, Musk stated “I would like Twitter to contribute to a greater, long-lasting civilization the place we higher perceive the character of actuality.”
  • Musk: “Twitter has extraordinary potential. I’ll unlock it.”

These statements stand out above all the things else as a result of (a) issues which might be essential to the way forward for human life should not belongings you sometimes troll individuals about, and (b) that needs to be very true in case you are Elon Musk, who has spent his total fashionable profession since Tesla cultivating the concept he’s on a mission to avoid wasting the way forward for humanity and unfold civilization throughout the celebrities. Does he tweet dumb memes rather a lot? Sure. Did he ship a automotive into house as a joke? Certain. However the missions of his corporations are useless critical. Tesla’s mission is “to speed up the world’s transition to sustainable vitality.” Neuralink needs to construct units that assist individuals with paralysis to “regain independence.” And SpaceX? That’s about nothing lower than “enabling individuals to dwell on different planets.”

So: Musk has deliberately spent his profession leaning into among the world’s most difficult-to-solve issues. He provides plenty of keynotes, throws massive concepts on the board, and makes plenty of guarantees. By the way, this marketing campaign to avoid wasting the world earned him one of many greatest and most lively fanbases on Twitter. And let’s be actual: the person likes to tweet. The one particular person on the planet who may love tweeting greater than Elon Musk has been banned from the platform and impeached twice by the USA Congress.

However bear in mind: Musk didn’t say “I need to purchase Twitter as a result of I like tweeting and I command a military of customers right here.” He stated Twitter was essential to the way forward for human civilization. And so, spiritually, the deal joined the ranks of the Teslas and the SpaceXs of the world.

What sort of issues would stop this man from unlocking Twitter’s true potential? To assist steer it and, alongside along with his different corporations, assist humanity flourish sooner or later? He solely actually makes two assertions in his SEC submitting:

  1. Twitter gained’t give him information crucial for him to determine what number of spam bots are on the platform.
  2. Twitter fired some individuals and misplaced some executives.

That is weak crybaby stuff.

Musk has been occurring in regards to the alleged bot subject for some time, even entering into public beefs with the CEO of Twitter about it. I’m not going to unpack this complete spat — the Delaware Courtroom of Chancery is about to look at that in some element — however the TL;DR is that Musk needs to tank an enormous deal over an issue recognized to each social media firm on the planet, who’ve all devoted huge quantities of sources towards fixing over a number of many years. It’s only a basically unserious place from a man who’s prepared to unravel world-shaking issues like local weather change

However let’s assume only for enjoyable that Musk is true. After he began the deal and regarded underneath the hood and laid out his plans for Twitter’s employees, he found Twitter’s bot inhabitants is extra like 20% than 5%. So what? What’s a ramification of 90 million customers when TikTok and Fb are forward of you by billions? In case your place is that Mark Zuckerberg is an unelected tyrant of speech, how is abandoning Twitter going that can assist you take him on? And why would you argue in your SEC submitting that income from lively customers is at stake? That doesn’t sound like “not caring in regards to the economics in any respect.” That seems like solely caring in regards to the economics.

And as for blowing the deal as a result of just a few Twitter execs fired employees whereas persevering with to function usually and roll out new options (hello, co-tweeting!) — get actual. You’re shopping for Twitter for $44 billion. It’s yours now. You’ll be able to clear home if you wish to and proper or reverse the entire ill-advised selections that introduced the platform inside your sights initially. No one will cease you! The SEC couldn’t even get you to cease tweeting!

There are numerous doable theories for why Musk put himself, Twitter, and the world by means of this charade. However ultimately, Musk wrote a verify his fable couldn’t money.

We’re left with two potentialities. Both Musk doesn’t suppose he can do the job he promised at Twitter, and he’s not the world-changing power he’s been made out to be. Or, he was mendacity in regards to the sorts of lofty beliefs and visions that constructed his corporations and his picture.

What sort of man trolls the world about a greater future?





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