As Netflix continues to construct out its portfolio of video games, the streamer’s seeing lower than 1 % of its subscribers work together with them every day. In keeping with knowledge obtained by CNBC from app monitoring group Apptopia, Netflix’s video games common 1.7 million customers per day, a sliver of Netflix’s 221 million subscribers globally.
Apptopia discovered that Netflix’s video games have been downloaded a complete of 23.3 million occasions since Netflix introduced a push into cellular gaming in November 2021. The streamer began with simply 5 video games, a group that it has since expanded to over two dozen titles, together with a recreation primarily based on the Exploding Kittens card recreation, the League of Legends spinoff Hextech Mayhem, and the technique title Into the Breach. Netflix additionally plans on including a recreation primarily based on its authentic collection The Queen’s Gambit.
Netflix needs to double its present providing of video games to 50 titles by the top of 2022 and has acquired three indie recreation studios to assist it meet this purpose. Earlier stories present Netflix’s recreation downloads slowly rising over the course of the (virtually) one yr that the video games have been out there.
In January, Apptopia recorded 8 million complete recreation downloads, whereas knowledge from analytics agency Sensor Tower confirmed complete downloads hitting 13 million in June. Subscribers on Android units can entry and obtain the video games at no cost from both the Netflix app or Google Play Retailer, whereas Apple’s guidelines require Netflix to direct customers on Apple units to the App Retailer for downloads.
Netflix reported shedding subscribers for the primary time in over a decade in April and misplaced 1.3 million extra globally between Might and the top of June. The streamer’s assortment of video games may play an more and more necessary function as Netflix reverses the development on subscriber losses and finds methods to make more cash from these subscribers past elevating costs on the video companies they have already got. Netflix already plans on rolling out an ad-supported tier by the top of this yr and can be exploring methods to crack down on password sharing.
Disclosure: The Verge not too long ago produced a collection with Netflix.